Newsletters are a unique communication medium. It is a very special tool. Use it appropriately it works for you. Use it out of context it will not work.
Perhaps the most unique thing about Newsletters is that, it helps you get your customers back to your site. It works well as a reminder – in the case of Products and Services Business (particularly e-commerce). But largely it is used by Content Publishers to bring back customers to their websites.
As always, Content is king. If your newsletter has to work for you, ensure, the right investments are being made on quality content.
At Y on Earth, we have proprietary Technology to power your Newsletter Marketing needs.
Our Newsletter Publishing and Management Technology Platform 'BIGNEWS' has all it takes to implement and manage a powerful Newsletter Marketing Strategy for your Online Business.