Shaw Wallace and Co, while constantly creating and unveiling new
brands to tap fresh markets, is also aware of the importance of
maintaining the impeccable quality and equity building of its existent
Shaw Wallace and Company Limited is perhaps one of the few members
of the alcohol and beverages industry in India which reports a sale
of 11 liquor bottles every second. While the organization is safely
entrenched as one of the liquor giants of the country and by far
one of the most promising players in the international arena, Shaw
Wallace continues to speak the language of change and development
in keeping with changing tastes and trends.
With a view to keep up with the demands of the consumer, Shaw Wallace
has re-launched many of its old products like Antiquity, Royal Challenge,
Director's Special (DSP), DSP Black, and Old Tavern Whisky sprucing
them up with revolutionary new packaging. White Mischief vodka and
London Lime gin have also undergone a revamp and a re-launch.
From the international portfolio, Shaw Wallace, in association with
Kyndal, unveiled a plethora of new products being introduced for
the first time in India. The range includes Findlaters, one of Scotland's
most well-known Scotch brands, Vladivar vodka, Veba, UK's fastest
growing ready to drink low strength alcohol beverage and Papillon.
A range of Shaw Wallace Bottled in Origin French Wines including
red, white and sparkling wines and Golden Mist, a range of red and
port wines have also been introduced to cater to the the budget
conscious Indian consumer.