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Speak in English
Unilever i-shakti
Computer Education
LTLK-Rural e-Marketing
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| Unilever i-shakti |
| A rural ICT project developed and managed for Hindustan Unilever Ltd. |
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i -Shakti’ is a kiosk based interactive dialogue system offering FREE information and services aimed at education and community development in rural India. This venture project developed by Y on Earth in 2003 is being managed as an innovation rural ICT initiative. Currently being piloted in the state of Andhra Pradesh, the Projects has been through several cycles of Evolution to meet the challenges of building a successful business model in a first of its kind IT enables marketing development initiative in rural India
Rich media content in voice and Video formats are offered across channels such as Health, Agriculture, Vent nary, Education, Employment, Legal Advice, Women’s Related, Entertainment and Computer Game
The Project was scaled to 1800 kiosks in Andhra Pradesh in partnership with Govt. of Andhra Pradesh in 2005. Subsequently, owning to lack of proper support from Govt. the project was scaled down to 200 kiosks. Over the years several pilots have been in progress to validate the viability of paid vs free service models and its sustainability in rural markets. Currently there are also pilots on to test kiosk based E-learning to understand its sustainability of such services in rural India. Two e-learning products have been developed and launched by Y on Earth to run on the i-Shakti network – Spoken English and Computer Education
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