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Cocktail Receipe
Viral E-mail Marketing
Client: Shaw Wallace & Co. Ltd
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This involved a viral marketing device on the Shaw Wallace website to induce participation among liquor lovers. Visitors could select from a cool collection of cocktails to whip up some action in parties. There were interactive flash movies on every page of the site, which dished out cocktail recipes. There was also a facility for visitors to send cocktail recipes to their friends.