SongBirdCMS facilitates use of rich media components like flash and dhtml. Interactive interfaces combined with advanced technological architecture result in highly sophisticated websites with aesthetic designs.
Once the content is in place, graphical templates leverage from personalized data and marketing rules to retrieve data from the database, format it, and display it to each user on a real time basis. Special tools help designers create web pages with intricate, graphical formats, which obviate the need for knowledge about HTML codes.
Differentiating Content and Presentation Design:
SongBird Content Management separates the process of content population from the creation of presentation layers. This has several advantages.
  • Content creators can concentrate on developing effective content without worrying about graphical presentation formats.
  • The site can be redesigned and modified with greater ease, speed and at lower costs.
  • Content is stored in repertoires that can be reused
  • variety of layouts can be generated from a combination of presentation styles and page tools maintained by a Template Manager.
Designing the Site:
SongBird Content Management includes several components to simplify the design process.
  • Graphical templates that reduce the possibility of inconsistency, control content placement and formatting and provide a consistent look and feel throughout the site. This implies error-free presentation of content.
  • Multiple Templates and Presentation tools that combine unlimited layout variation with design flexibility
  • Database content sharing that facilitates content presented differently in multiple locations and formats.
  • WYSIWYG editing tools that allow pages to be designed on the fly
  • Simplified point and click tools for selecting different media (Images, Flash, Video etc.) in various file formats to create designs across the site instantly.
Content Editing and Page Creation:
Some of the main editing and page creation features include:
  • Real-time page creation
  • Customized Style sheets for uniformity and consistence
  • Easy to use, MS-word compatible WYSIWYG tools for formatting and editing that provides the flexibility to combine tool based and manual editing.
  • Flexibility to edit at the Page level or at the database level
  • Simple learning curve for non-technical users with minimal training
  • Embedded business logic for methods to categorize and classify content.
  • Systematic workflow process for content creators to add content and for an editor to approve it.
  • A Staging Server to hold unapproved content yet to go live.