1. Big News is a 100% CMS (Content Management System) based software.
This implies that all the content resides in a database that can be easily archived for future retrieval and usage.
2.It uses a template-based approach for creating professional communications.
This means that once the customised design templates are in place one can create communications without any knowledge of html using WYSIWIG, point and click editing tools.
3. Advanced Mail Management Module.
The mail management module manages e-mails in multiple groups, provides export-import features and allows for automatic subscriptions and un-subscriptions.
Other features include validation of e-mails IDs to prevent database coagulation, handling bounced e-mails and advanced task management for pausing and resuming in between e-mail broadcasts.
4. Post Campaign Response and ROI Analysis.
Provides for Analysis of exposure rate, user-base growth rate, logs of bounced mails and allows URL tracking.