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1. |
Big News is a 100% CMS (Content Management System) based software.
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This implies that all the content resides in a database that can be easily archived for future retrieval and usage.
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It uses a template-based approach for creating professional
communications. | |
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This means that once the customised design templates are in place one can create communications without any knowledge of html using WYSIWIG, point and click editing tools.
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Advanced Mail Management Module. | |
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The mail management module manages e-mails in multiple groups, provides export-import features and allows for automatic subscriptions and un-subscriptions.
Other features include validation of e-mails IDs to prevent database coagulation, handling bounced e-mails and advanced task management for pausing and resuming in between e-mail broadcasts.
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Post Campaign Response and ROI Analysis. | |
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Provides for Analysis of exposure rate, user-base growth rate, logs of bounced mails and allows URL tracking.
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