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Speak in English
Unilever i-shakti
Computer Education
LTLK-Rural e-Marketing
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| LTLK-Rural e-Marketing |
| A Education and e-Marketing initiative for Rural SwitchGear Product of Larsen & Toubro |
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LTLK is the larges selling Switch Gear in Rural India. It is largely used to “protect” pump sets used by farmers in the agricultural sector. As the successful marketing of the Switchgear meant educating Rural Electricians on how it use LTLK, Larsen & Toubro Commissioned Y on Earth to develop a Edutainment Communication Software that can be distributed to lakhs of Electricians in India on VCD formation. The Technical Product Information, the Brands Benefits and the Marketing Propositions was encapsulated into a interesting rural story of a Poor Farmer, a Hermit and a Rural Electrician who saves the day. Developed as a combination of Video Shot footage in combination of Multimedia Production Demo Animations, the CDROM was dubbed in 13 Indian Languages and distributed across India.
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