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Exposure Rate tracking: Helps track recipients who actually opened the Newsletter received through e-mail.
User base Growth rate report: Helps view rate of increase in subscriptions and un-subscriptions in the form of a frequency line graph report which helps gauge the popularity of the Newsletter with the specified customer audience.
Statistics from logs of bounced e-mails
URL Tracking: An optional feature that records data of links and URLs clicked by recipients. This recorded information can be analyzed for each URL separately to determine the number of unique clicks. (For example, 2000 unique individuals viewed the newsletter, but the raw data indicates 3000 views. Statistically this indicates each recipient viewed the newsletter 1.5 times.) |
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