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1. Big News is a 100% CMS (Content Management System) based software.
This implies that all the content resides in a database that can be easily archived for future retrieval and usage.
2. It uses a template-based approach for creating professional communications.
SongBird Content Management separates the process of content population from the creation of presentation layers. This has several advantages.
3. Advanced Mail Management Module.
The mail management module manages e-mails in multiple groups, provides export-import features and allows for automatic subscriptions and un-subscriptions.
Other features include validation of e-mails IDs to prevent database coagulation, handling bounced e-mails and advanced task management for pausing and resuming in between e-mail broadcasts.
4. Post Campaign Response and ROI Analysis.
Provides for Analysis of exposure rate, user-base growth rate, logs of bounced mails and allows URL tracking.
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